Faster, Harder and Lighter. The new and improved Bauer Nexus ADV
Many find themselves struggling to hit the net with the accuracy they envision. Or maybe they aren’t getting the power out of their slap shot like you used to from back in their prime.
Worry no more!!! Bauer has produced the answer that can fix all these evils with their latest innovation, the Nexus ADV.
Before we plunge into this product and the techniques Bauer used to market and sell it, I thought you would enjoy a short video to show you what exactly the Bauer Nexus ADV is all about.
Coming up with the next best thing is every companies dream. Marketing that product is a major part of that success. lets look into what Bauer has done to prove that they have the best hockey stick on the market.
Bauer has come out and tried something completely new with the Nexus ADV. Putting a hole in the blade is a new approach to every hockey player. Bauer has done over 2000 hours of on ice testing proving that this blade will withstand the rigorous demand of NHL players. It will also improve your release of your shot and help you control passes.
Why a hole?
By adding a hole in the blade, we were able to create two separate blade sections with different properties that work together while loading and releasing shots.
Bauer marketed this stick on a couple of main points. The look, the style, and the ability to make you better.
The look of this stick is unique to say the least. Who would put a hole in the blade of a hockey stick? That's just crazy. But testing has shown that the hole actually acts as a slingshot to propel your shot to become faster. it also allows to to accepts passes al lot easier as well. Advanced carbon layering and ER SPINE TECH Combine to create our lightest NEXUS Stick ever creating faster hands for hockey players
Conclusion
Partaking in new products is always on the do list on big name companies. Companies like Bauer, keep their hockey players anticipating the next big thing. Whether that be new skates, gloves, helmet or in this case a new and improved stick. They are always innovating the keep their buyer coming back for more.