Macro-Marketing: Is it worth it?

https://www.youtube.com/watch?v=CJdhKn5XETg

Why is it that marketing must be evaluated at two levels?

The need for marketing is to satisfy customers at a cost which a customer considers as a good value. In order to evaluate the impact of marketing on the society one must focus on both customer satisfaction and cost of marketing.

What type of criteria should be used to gauge each level of marketing?

It is very useful to distinguish between the two levels of marketing.

The two levels of marketing

1)Managerial marketing

Managerial marketing is concerned with the marketing activities of an individual firm.

2)Macro-marketing

Macro-marketing is concerned regarding how the whole marketing systems work.

Few have complained that marketing are aimed at only one of these levels at a time. In different scenario, it is seen that criticism seems to be directed to one level but actually are aimed at the other level. Some critics are not satisfied with any kind of advertising. Thus, while evaluating a market each of these levels separately.

Evaluative criteria are a situation when a customer selects a different product that they usually buy. This can be due to quality, price and features. Few customers before making a purchase do full research and compare with different products while few makes the decision spontaneously before buying. Customers can change their mind in the last minute for their own reasons

Conclusion

Macro-marketing does not cost too much. Consumers have assigned business the role of satisfying their needs. Customers find it satisfactory and even desirable to permit businesses to cater to them and even to stimulate wants. As long as consumers are satisfied, macro-marketing will not cost too much and business firms will be permitted to continue as profit-making entities